Radio Production

There are two crucial audio components to a successful radio ad: The Voice-Over and the Music Bed.

These components take good creative copy and make great radio ads which are "information efficient" and memorable. Clear, well-metered speech and the right accompanying music are essential ingredients in creating ads with impact.

Most radio stations will offer to produce radio spots for free in exchange for buying air time on their station. It sounds like a good deal, but in some cases, radio stations don’t take proper measures when choosing voice style as well as the music bed. What you get is an ad that sounds like many other ads on your carefully-selected station, causing its listeners to tune you out more readily, thus reducing the impact of your campaign.

BearPond Productions offers it clients a robust, 30,000 track, royalty-free library to choose from. With virtually every genre of music, including sound effects, sounders and stagers, BearPond Productions can create precise sounds & feels for any business.

Don't let your radio investment fall short of its goals due to weak copy, voice talent or music. Insure your investment with professional production.